Currently browsing: Items authored or edited by Ross Gordon

14 items in this list.
Generated on Sun Apr 14 14:25:50 2024 BST.

Book SectionTo Top

Stead, Martine and Gordon, Ross (2009). Providing evidence for social marketing’s effectiveness. In: French, Jeff; Blair-Stevens, Clive; McVey, Dominic and Merritt, Rowena eds. Social Marketing and Public Health : Theory and Practice. Oxford University Press, pp. 81–96.

Gordon, Ross; Hastings, Gerard; McDermott, Laura and Evans, Douglas (2008). Building brands with competitive analysis. In: Evans, Douglas and Hastings, Gerard eds. Public Health Branding – Applying Marketing for Social Change. Oxford: Oxford University Press, pp. 73–90.

Gordon, Ross; McDermott, Laura and Hastings, Gerard (2008). Critical issues in social marketing: a review and research agenda. In: Sargeant, Adrian and Wymer, Walter eds. The Routledge Companion to Nonprofit Marketing. Abingdon: Routledge, pp. 354–369.

Gordon, Ross; Hastings, Gerard; McDermott, Laura and Siquier, Pierre (2007). The critical role of social marketing. In: Saren, Michael; Maclaran, Pauline; Goulding, Christina; Elliott, Richard; Shankar, Avi and Caterall, Miriam eds. Critical Marketing: Defining the Field. Oxford: Butterworth-Heinemann, pp. 159–177.

Journal ItemTo Top

Gordon, Ross; Harris, Fiona; Mackintosh, Anne Marie and Moodie, Crawford (2011). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross-sectional data findings. Addiction Reseach & Theory, 19(1) pp. 66–75.

Gordon, Ross; Moodie, Crawford; Eadie, Douglas and Hastings, Gerard (2010). Critical social marketing - the impact of alcohol marketing on youth drinking: qualitative findings. International Journal of Nonprofit and Voluntary Sector Marketing, 15(3) pp. 265–275.

Gordon, Ross and Moodie, Crawford (2009). Dead cert or long shot: the utility of social marketing in tackling problem gambling in the UK? International Journal of Nonprofit and Voluntary Sector Marketing, 14(3) pp. 243–253.

Anderson, Peter; de Bruijn, Avalon; Angus, Kathryn; Gordon, Ross and Hastings, Gerard (2009). Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies. Alcohol and Alcoholism, 44(3) pp. 229–243.

Stead, Martine; Gordon, Ross; Angus, Kathryn and McDermott, Laura (2007). A systematic review of social marketing effectiveness. Health Education, 107(2) pp. 126–191.

Gordon, Ross; McDermott, Laura; Stead, Martine and Angus, Kathryn (2006). The effectiveness of social marketing interventions for health improvement: what's the evidence? Public Health, 120(12) pp. 1133–1139.

Hastings, Gerard; Anderson, Susan; Cooke, Emma and Gordon, Ross (2005). Alcohol marketing and young people's drinking: a review of the research. Journal of Public Health Policy, 26(3) pp. 296–311.

Conference or Workshop ItemTo Top

Gordon, Ross and Harris, Fiona (2009). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross sectional data findings. In: Public Policy and Non-profit Marketing, 18-19 Jun 2009, Valencia, Spain.

Carrigan, M.; Lindridge, Andrew; MacAskill, S.; Eadie, D.; Gordon, R. and Heim, D. (2009). Where's the harm? A social marketing approach to reframing 'problem' drinking cultures. In: 38th European Marketing Academy Conference, 26-29 May 2009, Audencia, Nantes.


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