Currently browsing: Items authored or edited by Mathew Analogbei

Batista, Luciano; Dibb, Sally; Meadows, Maureen; Hinton, Matthew and Analogbei, Mathew (2020). A CRM-based pathway to improving organisational responsiveness: an empirical study. Journal of Strategic Marketing, 28(6) pp. 494–521.

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Batista, Luciano; Meadows, Maureen; Dibb, Sally; Hinton, Matthew and Analogbei, Mathew (2013). Improving organisational responsiveness through CRM – the dynamics of strategy, information systems, and staff empowerment. In: British Academy of Management Conference Proceedings, 10-12 Sep 2013, Liverpool, UK, British Academy of Management.