Currently browsing: Items authored or edited by Anne Smith

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Smith, Anne (2011). Internal social marketing: lessons from the field of services marketing. In: Hastings, Gerard; Angus, Kathryn and Bryant, Carol eds. The Sage Handbook of Social Marketing. Sage, pp. 298–316.

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Whittington, Richard; Molloy, Eamonn; Mayer, Michael and Smith, Anne (2006). Practices of strategising/organising: Broadening strategy work and skills. Long Range Planning, 39(6) pp. 615–629.

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Smith, Anne M. and Fischbacher, Moira (2005). New service development: a stakeholder perspective. European Journal of Marketing, 39(9/10) pp. 1025–1048.

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Smith, Anne (2003). International bank retailing: identifying cross-cultural differences in consumers service quality expectations. In: Bruce, Margaret; Moore, Christopher and Birtwistle, Grete eds. International retail marketing: a case study approach. London, UK: Butterworth-Heinemann.

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Smith, Anne M. and Reynolds, Nina L. (2002). Measuring cross cultural service quality: a framework for assessment. International Marketing Review, 19(5) pp. 450–481.

Laing, Angus; Fischbacher, Moira; Hogg, Gillian and Smith, Anne (2002). Managing and marketing health services. London, UK: Thomson Learning EMEA.

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Smith, Anne M. and Fischbacher, Moira (2001). Service design in the NHS: collaboration or conflict? Journal of Marketing Management, 18(9/10) pp. 923–951.


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