Currently browsing: Items authored or edited by Aster Mekonnen

Mekonnen, Aster; Harris, Fiona and Laing, Angus (2008). Linking products to a cause or affinity group: does this really make them more attractive to consumers? European Journal of Marketing, 42(1/2) pp. 135–153.

Laing, Angus; Harris, Fiona and Mekonnen, Aster (2004). Deconstructing affinity relationships: consumers and affinity marketing. Journal of Customer Behaviour, 3(2) pp. 215–228.

Laing, A. W.; Harris, F. and Mekonnen, A. (2005). Altruism or self-interest: affinity marketing and consumer value. In: The 12th Biennial World Marketing Congress, 6-9 Jul 2005, Munster, Germany.

Harris, F.; Laing, A. W. and Mekonnen, A. (2005). Value propositions in affinity marketing: a typology of consumer value. In: European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004, Spain.